“Players need to put in effort to earn the coins, there are limited ways to do that, and we balance it to ensure the value of the coins doesn’t drop. Here’s how Playrix’s Creative Director explains their approach (for PocketGamer): In most mobile games, you will find multiple currencies. Therefore, you will visit the Bank to get some coins. The thing is, the game only has one currency – coins. In Homescapes, the in-game store is called the Bank. Nothing reflects a game’s monetization strategy like its in-game store. Homescapes In-App Purchases Strategy and Setup Now let’s see about how all of this blends together. Nevertheless, the game recently added a subscription option to the mix. Homescapes monetization is set around in-app purchases and the match-3 board. It is noteworthy that this game uses a very similar monetization approach to its forerunner – Gardenscapes. In this game, Playrix showed there is more than one way to monetize puzzle players. Which Monetization Models Homescapes Uses? For example, you will see features like in-game events and IAP offers come and go. Here’s a basic overview of the game’s user interface:īesides this, the interface is flexible for any kind of add-ons. You cannot afford bad UX and have UI confuse players or cause misunderstandings. This is very important for any game with a casual audience. The user experience in Homescapes is intuitive and simple. It becomes even more colorful when different boosters cause explosions on the board. Moreover, the match-3 board is colorful and diverse. For example, all the furniture in the house is drawn with realistic shading and tiny details. However, the game’s cartoonish style is very well polished. If it weren’t a game, Homescapes could easily pass for a cartoon. Later in the game, he keeps on introducing you to every new feature that appears in the game. You can help him out with some puzzle-solving and interior design picks.Īt the start, he guides you through everything you need to do with some pointers and explanations. Austin the butler returns to his childhood mansion to give it a complete makeover. Homescapes starts with an intro video that evokes these nostalgic feelings. Are they controversial as well? Keep reading to find out. We’re here to talk about other factors that drive this game’s success. Read all about it in our detailed analysis. To resolve this, the publisher had to make quite a lot of live ops to the games. They got banned for being misleading and “not representing actual gameplay”. In 2020, Playrix’s ads were the talk of the town in the gaming industry. Without a doubt, the game’s advertising strategy played a huge role in all of this. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea. The majority of revenue comes from the United States (more than $1 billion), which is expected. To this day, Homescapes has earned more than $2.5 billion in revenue. Now let’s talk about what keeps every publisher’s heart warm – the revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia. However, since the second half of 2021, the downloads have been dropping. All-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |